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Stephanie Diani Branding

A bit rough around the edges…on purpose.

The New York-based editorial portrait photographer came to me for her logo, and asked for something that would stand apart from the clean, refined logos often seen in her industry. The logo features a distressed font and tattoo-like thorny vine artwork that resolves in twin roses—and a subtle drop of blood. Letterpress printed stationery and an embossing stamp used to apply the logo to a variety of materials rounds out the package.