Stunning photography and cohesive experiential design create an immersive branded environment at the world’s largest cruise industry gathering.
The onsite signage and branding for Seatrade Cruise Global was an extension of the marketing campaign design. The campaign’s signature distinctive photography, color palette, and typography fit nicely with the aesthetic of the newly refurbished Miami Beach Convention Center. New features at the venue allowed us to maximize the use of photography and create an immersive visual experience. From the expansive new lobby entrance with its twin 80’ Nano Curve LED displays, to the staging for the popular State of the Global Cruise Industry Keynote, we were able to set a new visual standard for the cruise industry’s premiere event.
