Seatrade Cruise Global Campaign Design

A brand refresh highlighting the beauty of cruising brings elegance and increased attendance to the industry’s premier event.

The Seatrade Cruise Global brand team wanted a campaign refresh that departed from the illustration-based cartoony look they had been using. In the brief, my team was asked to emphasize the theme of beauty that permeates the cruise industry—from the ports and destinations, to the experience, to the ships themselves. We presented a range of options, and landed on a design approach featuring evocative aerial photography, a fresh color palette, and refined typography for a campaign that exudes elegance and sophistication.

The event broke records with over 13,000 registered attendees, 19% growth in its conference program, and a sold-out trade show floor.