Catersource is the world’s premier educational resource and networking event for the catering and special events industry. 2018 was the first year my team worked on the campaign design from scratch, and we urged the client to use food photography more prominently in marketing and onsite signage. The results paid off with a more immersive event experience. The large, colorful signage provided backdrops that naturally encouraged photo sharing on Instagram, sparking a FOMO vibe that positioned Catersource as a must-attend event.
